Software · Business software
Marketing automation
Segments, journeys and lead scoring that send the right message at the right moment, from your own data.
Bulk blasts to everyone teach customers to ignore you. We build marketing automation that segments contacts from CRM, store and app data, sends journeys triggered by what each person does, respects consent and frequency limits, and reports which messages led to revenue.
What we build
- Contact segments built from CRM fields, purchases, app events and site visits
- Journey builders for welcome, abandoned cart, renewal and win-back sequences
- Email, SMS, WhatsApp and push messages sent through your chosen providers
- Lead scoring that passes sales-ready leads to the CRM with full context
- Consent records, preference centres and unsubscribe handling on every channel
- Campaign reports tying opens and clicks to orders and pipeline value
DemoInteractive · sample data
Try it live.
A working sample with made-up data. It runs in your browser; nothing is sent anywhere.
- Open rate41.2 %
- Click rate6.8 %
- Unsubscribe rate0.3 %
- Attributed orders1,284
What it does well
Event triggers
Journeys start from real actions such as sign-up, cart abandonment or plan expiry.
Live segments
Segment membership updates continuously as customer data and behaviour change.
Consent built in
Opt-ins, channel preferences and quiet hours are checked before every send.
A/B testing
Subject lines, content and timing are tested on a sample before the full send.
Lead scoring
Scores rise with engagement and fit, and hot leads are assigned to sales automatically.
Revenue reporting
Each campaign shows attributed orders and pipeline, not only opens and clicks.
Questions
Why not use a tool like HubSpot or Mailchimp?
Those tools suit many teams. A custom build helps when your data lives in your own product, when contact-based pricing gets expensive at your volume, or when journeys depend on events those tools cannot see. We can also extend the tool you already use.
How do you keep us compliant with privacy laws?
Consent is recorded with its source and time for each channel, preferences are honoured on every send, and data can be exported or deleted on request. We design these flows around the laws that apply to you, such as GDPR or India’s DPDP Act, with your legal adviser.
Will our emails land in the inbox?
We set up SPF, DKIM and DMARC for your sending domain, warm up new sending volume gradually, remove bounced and inactive addresses and watch complaint rates. Inbox placement also depends on your content and list, so we report those signals as they change.